Analysis of the Current Situation of Whiskey in China
Whiskey is a kind of strong distilled liquor made from grains such as barley and aged in oak barrels for many years.
As a foreign spirit liquor in China. Although whisky has some history in China, it is compared with baijiu with a large consumer group. Whiskey is still in the stage of non-conformity in China. However, from the perspective of import and export, China still is large whisky importer country. Specifically, according to relevant data released by the General Administration of Chinese Customs, the number of whiskey imports in China has grown from 13.17 million liters in 2014 to 21.59 million liters in 2019, with an average annual compound growth rate of about 13.9%. The import amount has also expanded to 208.58 million U.S. dollars, with an increase of nearly 20.3% over the previous year. In the export market, Chinese whiskey export volume reached 800,000 liters in 2019, an increase of 19.4% year-on-year, and the export value has followed Expanded to 7.72 million US dollars, a year-on-year increase of 44.3%.
In recent years, the younger generations born in the 80s and 90s have become the main consumers in the Chinese market. With the continuous increase of income of residents and the impact of sales upgrades. And since young people is more acceptance of new things than that of middle-aged people. Whiskey has been favored by domestic young people by virtue of its greater brand influence and good fashion image.
Since 2011, the Goalong Group has been mainly engaged in international spirits liquor (brandy, whiskey, vodka, gin) and other liqueurs, taking the lead in sending Chinese whiskey abroad. And initially promoting Chinese whiskey in the global market. As the Goalong Group– Liuyang Goalong Whisky Distillery successfully starts distilling production in 2021, Liuyang Goalong Liquor Distillery Company has become the first single malt whisky distillery in Mainland China, filling the gap in the Chinese whisky industry. Along with the sound of the start-up of the distillation machinery and equipment, the Goalong Group has also successfully attracted the attention of whisky lovers and the industry all over the world. Chinese single malt whiskey and Goalong whiskey will detonate the world and sell well all over the world!